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Market Analysis
Introduction
Welcome to the Market Analysis Course (1:37)
Market Segmentation
Introduction to Segmentation in Market Analysis (2:20)
Target Market
Identifying Change Agents in Different Segments
Types of Market Segmentation
Exercise: Segmentation (4:51)
Targeting
Introduction to Targeting in Market Analysis (1:30)
Alignment with Impact Objectives
Presence of Change Agents
Market Size
Market Growth
Competition
Integration and Decision-Making
Decision-Making and Recommendations
Recommended Strategies
Exercise: Targeting (4:39)
Positioning
Introduction to Positioning in Market Analysis (1:34)
How to Create Position Mapping
Exercise: Positioning (2:54)
Additional readings and exercises
Market Trend Analysis with an Impact Focus
PESTELE analysis with an impact lens
SWOT Analysis: Evaluating Your Strategic Position
Competition Checklist: A tool to create Comprehensive Overview
Further Reading
Final Step
Share Your Thoughts
Welcome to the Market Analysis Course
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