Whenever a thought about your business arises, do you ever stop and think ‘Is this based on a fact or an assumption’ before proceeding to do something about it?

Often, the answer is no.

When it comes to the development of your business, I am sure you will find out that testing can save you lots of time, and troubles down the line and can even help you uncover unforeseen opportunities.

This course will guide you through designing effective tests, engaging with your target audience, and interpreting the results to make informed decisions.

Whether you want to gather new insights on a problem, validate assumptions or capture feedback on an existing solution, utilising primary research in the form of testing with end users or other stakeholders will be a valuable skill to pull out of your pocket during product, market or business development processes at any stage of your changemaker journey.