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Primary Testing
Introduction
Introduction to Primary Testing (1:54)
Objectives & Structure
Value of Primary Testing
Testing Preparations
Assumptions & Risks
Target group(s) & Test Sample
Criteria & Impact Considerations
Utilising Research Insights
Test Methods & Tools
Testing Plan
Objective & Hypothesis
Timeline & Resources
Exercise Testing Plan
Test Stimuli
Test Communication
Data Collection Implications
Trial Run
Testing Duration
Setup & Roles
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Assumptions & Risks
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